Personal Information

Dr. Jaya Kritika Ojha

Assistant Professor
Department of Society - Technology Interface

Ph.D. (IIT Roorkee), MA (Sapienza University of Rome, Italy), M.Sc. (GB Pant University of Agriculture and Technology, Pantnagar), FDPM-IIM Ahmedabad

jaya.kritika@curaj.ac.in
  • Digitalization and Development, ICT&D
  • Gender and Digital Spaces
  • Community Informatics & Sustainability
  • Women, Livelihoods and Technology
  • Digital for Commons and Collective Action
  • Rurbanisation, Digital Ecosystem and PURA
  • Capabilities and Empowerment
  • Social Research Methods, Qualitative Monitoring and Impact Assessment
  • Ph.D. (IIT Roorkee)
  • MA (Sapienza University of Rome, Italy)
  • M.Sc. (GB Pant University of Agriculture and Technology, Pantnagar)
  • FDPM-IIM Ahmedabad

The current research work is focussed on:

  • ICT and Development
  • Community Informatics & Sustainability
  • Women, Livelihoods and Digital Ecosystem
  • Digital for Commons and Collective Action
S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 1
  1. Sharma, A. and Ojha, J.K. (2025). Analyzing the Gender Digital Divide through Powercube Framework: A Systematic Literature Review. Information Development. SAGE. https://doi.org/10.1177/02666669251337064  (Scopus)
  2. Thounjam, S. and Ojha, J.K. (2025). Exploring the Digital Spaces of Women Artisans in Kashida Crafts: Case Stories from Thar Desert of Western Rajasthan. Journal of Asian and African Studies. SAGE. https://doi.org/10.1177/00219096251313548 (Scopus)
  3. Ibrahim, M. and Ojha, J.K. (2025). Leveraging Digital Spaces for Rural Women Artisans and Handicraft Enterprises in the Desert of Rajasthan, India. Journal of Heritage Management. SAGE. https://doi.org/10.1177/24559296241305686 
  4. Ojha, J.K. (2024). Digital Economy, Society, Policies and Innovation: An Analysis of Digital Spaces of India and China. Rajasthan Journal of Sociology. Vol.16, 81-90. (UGC Care)
  5. Ojha, S. and Ojha, J.K. (2024). Re-imagining Auden’s “September 1, 1939”. IIS Univ. Journal of Arts. Vol.13 (4), 18-23. https://iisjoa.org/content/volume-13-issue-4-october-2024 (UGC Care)
  6. Ojha, S. and Ojha, J.K. (2024). From silence to speech: women’s breathing space in “The Laugh of the Medusa”. RUDN Journal of Studies in Literature and Journalism. Vol.29 (1), P. 82-88. https://journals.rudn.ru/literary-criticism/article/view/40028/23687  DOI: 10.22363/2312-9220-2024-29-1-82-88 (Scopus)
  7. Sarath, MT. and Ojha, J.K.  (2023). Catalysing Change: ePOS and the Digital Transformation of Public Distribution System in Vellanoor, Kerala. In Gope, A., Banik, S. Lagardo, B., Debbarma, S. (Ed.), Trends in Business, Economics and Management. New Delhi: BlueroseOne Publication. (Book Chapter)
  8. Subash, S.P. and Ojha, J.K. (2023). Beyond the Number Games: Understanding the Farmer Producer Companies in India and the Way Forward. Journal of Asian and African Studies, SAGE. https://doi.org/10.1177/00219096231192332 (Scopus)
  9. Ojha, J.K. (2023). Digital Ecosystem for Rural Women Artisans of Thar Desert. Indian Journal of Rural Education and Engagement (IJREE), Vol.12. ISSN 9789393357014
  10.   Ojha, J.K. and Dash, D.N. (2023). Rural Women Artisans, Entrepreneurial Challenges and Coping-up with Digital Technology in Thar Desert of Western Rajasthan. Juni Khyat, 12 (1), 14-25. ISSN 2278-4632 (UGC Care)
  11.   Ojha, J.K. (2022). Deciphering Digital Education in India during and Beyond Pandemic: A Systems Analysis. Bihar Journal of Public Administration, Indian Institute of Public Administration, 19 (1),178-188. (UGC Care)
  12.   Ojha, J.K. (2022). Negotiating for Digital Spaces: Perceptions of Young Girls of Thar Desert of Western Rajasthan. In Mahajan, V. (Ed.), Sustainable development goals and gender perspectives. SVNIT, Surat. (Book Chapter)
  13.   Ojha, J.K. (2022). Women artisans and digital transition in challenging times. In Gope, A., Lagardo, B., Saha, R. (Ed.), Emerging Issues in Business and  Management. (Book Chapter)
  14.   Ojha, J.K. (2021). Finding Space in a Traditional Society: The Bheel Girls of Jaisalmer. Juni Khyat, 10 (2), 94-102. (UGC Care)
  15.   Ojha, J.K. (2021). Creating Digital Ecosystem for Women Artisans in Challenging Times: A Case of SEWA-Hansiba. Maru Vyavsay Chakra, 29 (3), 10-16.
  16.   Ojha, J.K. and Srivastava, A. (2021). Interventions, Convergence, Sustenance Strategies and Technology for Rural Producers to Cope with Challenging Times in Western Rajasthan. In Hanuman Prasad and Sachin Gupta (Ed.), Entrepreneurship during Challenging Times, New Delhi: National Press Associates. 60-68. (Book Chapter)
  17.   Mishra, G., Thapa, D. and Ojha, J.K. (2019). Ecological perspective on ICT and education: The case of i-Saksham in Bihar, India. Twenty-fifth AmericasConferenceon Information Systems,Cancun,Mexico (August15-17,2019). (Scopus)
  18.   Krishnamurthi, G., and Ojha J.K. (2019) Pulling the Marginalized Out of Margins: Role of Mobilization, Collectivization and Livelihood Interventions. In: Jammulamadaka N. (eds) Workers and Margins.  Palgrave Macmillan, Singapore. (Book Chapter)
  19.   Krishnamurthi, G., Ojha, J.K., and Dhiman A. (2019) Peoples’ Power and Processes in Ushering Changes: Cases fromBihar. In: Nayak A. (eds) Transition Strategies for Sustainable Community Systems. The Anthropocene: Politik— Economics—Society— Science, Vol26. Springer,Cham. (Book Chapter)
  20.   Ojha, J.K., and Raju, K.V. (2018). Thennala Agro Farmers Producers Company LTD. Hopes on the Horizon: Rural Women in Livelihood Enterprises, Aajeevika-NRLM, Ministry of Rural Development, Govt. of India, 2018.(Case)
  21.   Raju, K.V. and Ojha, J.K., (2018). Sabarmathi Community Marketing Programme, Hopes on the Horizon: Rural Women in Livelihood Enterprises, Aajeevika-NRLM, Ministry of Rural Development, Govt. of India, 2018. (Case)
  22.   Singh, G. & Ojha, J.K. (2016). ADITHI: An Organization Empowering Poor Women in Bihar. Journal of Development Management and Communication, 4(2), 414-419.
  23.   Ojha, J.K., and Mishra, B. (2016). Ensuring Dignity of the Girl Child. In Neerja Ahlawat (Ed.), Gender Discrimination and Development Paradox (pp 150-156). Jaipur: Rawat Publications. (Book Chapter)
  24.   Ojha, J.K. (2014). Weaving Threads of Development: A Case Study of Urmul MarusthalBunkar Vikas Samiti- Phalodi, Rajasthan. Journal of Development Management and Communication, 1(2), 233-240.
  25.   Ojha, J.K. & Mishra, B. (2013). Building Capacities of Rural Women Artisans: Case Studies of Women Empowerment from Thar Desert of Western Rajasthan. Journal of Rural Development, 32 (3), 291-300. (Scopus)
  26.   Ojha, J.K. (2013). Challenges of Climate Change and Adaption Actions in Semi-Arid Regions of India: Voices from Maharashtra and Bundelkhand. Journal of Development Management, 1(2), 216- 225.
  27.   Ojha, J.K. and Mishra, B. (2012). Traditional Folk Media for Rural Development: A Case Study of URMUL Gaavaniyar (A Traditional Media Group) in the Thar Desert of Rajasthan. In G.P.Agarwal, H.Khanna, A.P. Tripathi, P. Shukla (Ed.), Media and the New World Order (pp 56-63). Delhi: WisdomPublications. (Book Chapter)
  28.   Ojha, J.K. & Mishra, B. (2011). Traditional Artisans in Global Market: Experience of Weavers’ Collective from Western Rajasthan. The Rajagiri Journal of Social Development, 2(2), 195-206. (UGC)
  29.   Ojha, J.K., & Mishra, B. (2011). Collective Capability for Ensuring the Dignity of Girls: A Case Study of Ganganagar District of Rajasthan State in India. The Indian Journal of Youth Affairs, 15(2), 84-93.
  30.   Ojha, J.K. (2010-11,  December-January).  Moving  from  silence  to  speech:  The  role  of  language  in  women empowerment in the Indian Desert. East Asia and Pacific United Nations Girls’ Education Initiative-Bangkok, Newsletter, pp. 3-4.

 Research project awarded:

1. Project Title: Digital Ecosystem for Rural Women Artisans of Thar Desert

  • Project Director/ PI
  • Project amount: Rs. 2,00,000
  • Funded by: Mahatma Gandhi National Council of Rural Education (MGNCRE), Department of Higher Education, Ministry of Human Resource Development, Government of India
  • Year of Project Sanctioned: 2021

2. Project Title: DST-CPR STI Financing Understanding and Investment Priorities for STI Sector at the Sub National Levels

  • Co-PI
  • Project amount: Rs 28,88,292
  • Funded by: Department of Science and Technology (DST), Govt. of India
  • Year of Project Sanctioned: 2023

Attended

Paper Presentations in International and National Conferences (since 2020):
  1. Presented a paper titled "A Systematic Review of Interplay between Digital Marketing, Market Orientation and SMEs Sustainability", at the International Conference on Business Innovation, Transformation and Sustainability organised by SGT University, Gurugram, Haryana, India (23–24 May 2025) 
  2. Presented a paper titled "Leveraging Digital Transformation as a Business Process to Accelerate Women's Economic Participation and Inclusive Growth" at the International Conference on Smart Management: Leveraging AI and Business Process for Innovation and Growth, SAGE International Conference Shodh Pravah 2025 organised by Institute of Management Studies, Sage University Indore (17 May 2025).
  3. Presented a paper titled "Analysing the Potential of Automated Cashless Digital Tolling Systems" at the 3rd International Financial Management Conference organised by Chandragupt Institute of Management Patna (7 February 2025).
  4. Presented a paper titled "Exploring the Gender Digital Divide: A Systematic Literature Review" at the International Conference on Sustainability and Economic Integration (ICSEI-2024) organised by Manipal University Jaipur (23–24 December 2024).
  5. Presented a paper titled "Digital Sustainability and Organizational Resilience: Driving Eco-conscious Innovation in the Digital Era" at the 3rd International Conference on Advancements in People Management (ICAP 2024) on “Redefining Work: Technology Integration & Sustainable Leadership” organised by HR Specialization, School of Business and Management - MBA, CHRIST University, Bangalore Central Campus (5–6 December 2024).
  6. Presented a paper titled "Growing Up Digital: Analysing the Experiences of Youth and Digital Spaces" at the 3rd International Conference on Advancements in People Management (ICAP 2024) on “Redefining Work: Technology Integration & Sustainable Leadership” organised by HR Specialization, School of Business and Management - MBA, CHRIST University, Bangalore Central Campus (5–6 December 2024).
  7. Presented a paper titled "Digital Financial Inclusion for Rural Women: Assessing the Impact of PMJDY on Financial Access and Gender Gaps" at the ICSSR Sponsored - National Conference on Women in Decision-Making and Leadership: Shattering Stereotypes and Creating Futures (NCWDL 2024) organised by Central University of Rajasthan, (3–4 December 2024).
  8. Presented a paper titled "Analysing Social Enterprise and Innovation in Preserving Traditional Handicraft: A Case of Samakhya Sustainable Alternatives in Thar Desert of Rajasthan" at the 5th International Conference on The Role of Innovation, Entrepreneurship and Management for Sustainable Development (ICRIEMSD-2024) organised by OP Jindal University, Raigarh; Sohar University, Oman; Metropolia University of Applied Sciences, Finland; and Jose Maria College Foundation Inc, Philippines (17–18 October 2024).
  9. Presented a paper titled "Bridging Citizens and Government through Digital Innovation in Governance: A Case of Connect Punjab Portal in Punjab, India". International Conference on Business Innovation Excellence for Strategic Transformation (IC-BIEST2024), organized by Mohamed Sathak Department of Management Studies - MS-DoMS, Chennai, (28 Feb 2024).
  10.  Presented a paper titled "Digital Transition in Rural Craft Enterprises: Enhancing Artisans' Market Access and Sustainability in Thar Desert". World Management Conference-2023 organised by Chandragupta Institute of Management (CIMP), Patna (21-22 Sept., 2023).
  11.  Presented a paper titled "Transforming Public Distribution System through Electronic Point of Sale (ePOS): A Case of Vellanoor, Kerala". International Seminar on Recent Trends in Business, Economics and Management, Tripura University, Agartala (07-08 July, 2023).
  12.  Presented a paper titled "Women Collectives Towards Sustainability: A Case Study of Hansiba in India". International Conference on Environmental, Social and Governance organised by AMDISA and RIMS, Hyderabad (27th-28th June 2023).
  13.  Presented a paper titled " The Crafts Sector and Digital Ecosystem for Rural Women Artisans in Western Rajasthan". FDP Conference cum Reunion. Organised by IIM Ahmedabad, Gujarat (26-27th May 2023).
  14.  Presented a paper titled "Innovations and Resilience in the Digital Economy: An Analysis of India and China". International Conference on Growth, Resilience, and Sustainability in an Uncertain World. Organised by the Department of Economics, CURAJ and ICSSR (11-12April 2023).
  15.  Presented a paper titled, "Pastoralism: Recalibrating Traditional Practices to Ensure Futurability in Thar Desert of Rajasthan". National Conference on “Ecological Disruption and Pastoralism: Indigenous Knowledge in Ecological Restoration”. Organised by  Department of Social Work, CURAJ in collaboration with the Anthropological Survey of India (ASI), Govt. of India (9-10th February 2023).
  16.  Presented a paper titled, "Assessing Digital Landscape for Rural Women Artisans of Thar Desert of Rajasthan". International Conference on “Dialogues and Deliberations in Social Sciences and Humanities (ICDDSSH-2022). Organized by Sabarmati University, Ahmedabad (29-30 July 2022).
  17.  Presented a paper titled, “Challenges, Coping-up and Digital Interventions of Women Artisans of Thar Desert of Western Rajasthan. International Conference on “Empowering Women Entrepreneurs from the Grassroots to Global”. Organized by Entrepreneurship Development Institute of India-Ahmedabad, sponsored by Ministry of Micro Small & Medium Enterprises, Government of India (24-25 February 2022).
  18.  Presented a paper titled, “Negotiation for Digital Spaces: Perceptions of Young Girls of Thar Desert of Western Rajasthan”. International Conference on Sustainable Development Goals and Gender Perspective, NIT Surat, Gujarat (25-26 October 2021).
  19.  Presented a paper titled, “Women Artisans and Digital Transition in Challenging Times”. International Conference on Emerging Issues in Business and Management organised by Department of Commerce and Department of Economics, Ramthakur College, Tripura University (6th-8th October 2021).
  20.   Presented a paper titled, “Pastoralism: A Sustainable Livelihood Alternative in Deserts of Western Rajasthan”. National Conference on Social Work in Rural Societies: Reflections on Method and Practice, TISS Tuljapur (August 27-28, 2021).
  21.   Presented a paper titled, “The Entrepreneurial Challenges, Risk Mitigation and Coping Mechanisms of Women Artisans and Rural Enterprises in Thar Desert of Rajasthan”. 8th National Conference on Diversity & Development, TISS Mumbai (August 21-22, 2021).
  22.   Presented a paper titled, “Digital Transformation of Home-based Women Artisans during COVID-19 Pandemic in the Thar Desert of Rajasthan”. Global Conference on Innovations in Management and Business organised by Howard University-USA, Chapman University-USA and NIT Warangal-India (Virtual) (July 27-28, 2021).
  23.   Presented a paper titled, “Perceptions of Rural Girls on Higher Education in Thar Desert of Western Rajasthan, India”. International Conference on ‘A Fair Chance for Education: Problematising Access and Mapping Gendered Pathways to Higher Education in India’, organised by Warwick University, UK and Tata Institute of Social Sciences (TISS Mumbai) at Warwick, UK (Virtual mode) (July 15-16, 2021).
  24.   Presented a paper titled, “Interventions, Convergence and Sustenance Strategies for Rural Producers to Cope with Challenging Times in Western Rajasthan” presented at International Virtual Conference on Entrepreneurship During Challenging Times: Strategies for Success & Sustenance, in Technical Session: Entrepreneurship in Difficult Times, organised by Entrepreneurship Development Cell, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur (19-20 June 2021).
  25.   Presented a paper titled, “Deciphering Digital Education in Post-Pandemic India through Systems Perspective” presented at 23rd National Conference on ‘Rebuilding Sustainable Economy Post COVID’, organised by Srusti Academy of Management and Sanskriti University, Odisha. (19-20 March 2021)
  26.   Presented a paper titled, “Addressing Poor Management of Common Property Resources in Thar Desert of Rajasthan: Moving Towards Participatory Management and Inclusive Governance” presented at Annual e-Conference on Management, Economics and Development-2020, organised by National Institute of Technology Rourkela, India (29-30 December 2020).
Faculty Development Programmes/ Training Programs
  1. Five Day Faculty Development Programme on “Learner Centered Teaching Methodology” organized by National Institute of Technical Teachers Training and Research (NITTR) in collaboration with Central University of Rajasthan (CURAJ). (2–6 December, 2024)
  2. Five Day Faculty Development Programme on “Digital Tools for Teaching and Learning” organized by National Institute of Technical Teachers Training and Research (NITTR) in collaboration with Central University of Rajasthan (CURAJ). (11–15 November, 2024)
  3. Three Day Faculty Development Programme on “Universal Human Values” organized by All India Council for Technical Education (AICTE). (21–23 October, 2024)
  4. Two Week Capacity Building Programme (CBP) on “Research Methodology and Quality Publications for Young Faculty Members in Social Sciences” (Offline) organized by Department of Management, Central University of Rajasthan (CURAJ). (4–16 March, 2024)
  5. One Week National Level Online Faculty Development Programme on “Outcome Based Education and Essential AI Tools for Teachers” organized by The Internal Quality Assurance Cell (IQAC) of St. Thomas College, Palai and The Kerala State Higher Education Council (KSHEC). (10–16 January, 2024)
  6. Two Week Refresher Programme on “Research Methodology & Data Analysis” organized by Teaching Learning Centre, Ramanujan College, University of Delhi. (14–28 December, 2023)
  7. One Week Faculty Development Programme on “Academic Research Writing” organized by Teaching Learning Centre, Ramanujan College, University of Delhi. (4–10 September, 2023)
  8. One Week Faculty Development Programme on “Research Method and Research Design” organized by Teaching Learning Centre, Ramanujan College, University of Delhi. (14–20 August, 2023)
  9. Six Day Faculty Development Programme on “Mentoring Institutional Social Responsibility and Facilitation for Community Engagement” organized by Mahatma Gandhi National Council of Rural Education, Government of India in collaboration with Faculty of Social Work, The Maharaja Sayajirao University of Baroda.(19-24 September, 2022)
  10.  Professional Development Programme (PDP) on ‘Implementation of NEP­2020 for University and College Teachers’, organized by Indira Gandhi National Open University under Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching. (09­-17 September, 2022).
  11.  One week Faculty Development Programme on “Education 4.0”, organised by TLC-Ramanujan College, University of Delhi, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), GoI. (August 13 – 19, 2022)
  12.  Two-Week Refresher Course on Advanced Research Methodology, organised by TLC-Ramanujan College, University of Delhi, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), GoI. (March 22, 2022-April 5, 2022)
  13.  Participated in the Four Weeks Online Induction Training Program for Faculty Members of HEIs under the Ministry of Education-sponsored by Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), organized by Central University of Rajasthan. (20 January-16 February 2021)
  14.  Three day’s Online Training Program on “Prevention of Sexual Harassment of Women at Work Place” organised by Centre for Management Studies H.C.M . Rajasthan State Institute of Public Administration, Jaipur.  (22-24 Sept, 2021)
  15.   Participated in the ‘Ten Days Online Faculty Development Program on Teaching Learning and Assessment’ under the Ministry of Education-sponsored by Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), organized by Central University of Rajasthan. (23 November- 3 December 2020)
Best Paper Award
  • Best Paper Award for paper titled "A Systematic Review of Interplay between Digital Marketing, Market Orientation and SMEs Sustainability", at the International Conference on Business Innovation, Transformation and Sustainability organised by SGT University, Gurugram, Haryana, India (23–24 May 2025).
  • Best Paper Award for paper titled "Bridging Citizens and Government through Digital Innovation in Governance: A Case of Connect Punjab Portal in Punjab, India". International Conference on Business Innovation Excellence for Strategic Transformation (IC-BIEST2024), organized by Mohamed Sathak Department of Management Studies - MS-DoMS, Chennai, (28 Feb 2024).
  • Best Paper Award for paper titled “Interventions, Convergence and Sustenance Strategies for Rural Producers to Cope with Challenging Times in Western Rajasthan” at the International Virtual Conference on Entrepreneurship During Challenging Times: Strategies for Success & Sustenance, in Technical Session: Entrepreneurship in Difficult Times, organised by Entrepreneurship Development Cell, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur (June 19-20, 2021).