Personal Information

Dr. Jugal Kishor

Ph.D.- Digital Marketing., MBA-Marketing, UGC-NET-Management, UGC-JRF

jugal.kishor@curaj.ac.in

  • Integrated Marketing Communication, General Management, Social Marketing, Digital Marketing, Marketing analytics, Quantitative and Qualitative Research Methodology, Project Management, Statistical Package for Social Sciences (SPSS)

 

Ph.D.- Digital Marketing., MBA-Marketing, UGC-NET-Management, UGC-JRF

 

Current research work is focused on:

Social Marketing, Social Development, Digital Marketing, Entrepreneurial Marketing, Integrated Marketing Communication

 

 

S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 1

 

 

Attended

WORKSHOP/LECTURE AS RESOURCE PERSON (N=05):

  1. Resource speaker at National Seminar on “Startup in India: Opportunities and Challenges” organized by the Department of Commerce, Govt. P.G. College, Sheopur, Madhya Pradesh on 10.02.2023.
  2. Resource speaker at four-week Research Methodology workshop from 12.12.2022 to 23.01.2023, organised by the School of Social Sciences, Central University of Rajasthan
  3. Resource speaker at one week workshop on “SPSS/Econometrics and Analysis & Interpretation” from 29th November to 4th December 2021 organised by Vivekananda Global University, Jaipur.
  4. Resource speaker at one day workshop on “Quantitative Analysis” on 21st November 2020, organised by FRAN.
  5. Resource speaker at 3 days workshop on “SPSS” from 6 to 8 November 2020 organised by Social Development and Research Association (SDRA).

PROFESSIONAL TRAINING/WORKSHOP/FDP ATTENDED (N=11):

  1.  4-Week Faculty Induction/Orientation Programme for “Faculty in Universities/Colleges/Institutes of Higher Education” from 21 December, 2022 – 19 January, 2023 and obtained Grade A+, organised by Teaching Learning Centre, Ramanujam College, University of Delhi.
  2. Online two week refresher course in "Advanced Research Methodology" from 23 January, 2023 to 06 February, 2023 and obtained grade A+, organised by Teaching Learning Centre, Ramanujam College, University of Delhi.
  3. Workshop on “Basic Research Methodology” organized by Western Regional Centre,   ICSSR in association with Department of Commerce, University of Mumbai from 8th June 2020 to 13th June 2020.
  4. Workshop on “E-Business Model for developing Economies” organized by Central University of Rajasthan, from 5th August 2019 to 9th August 2019.
  5. Workshop on “Multivariate Data Analysis” organized by IIT-Roorkee, from 28th May 2018 to 1st June 2018.
  6. Workshop on “Social Media Marketing” organized by IIT-Roorkee, from 22nd May 2017 to 26th May 2017.
  7. Workshop on “Entrepreneurship Competency Development Program” organized by IIT-Roorkee, from 13th June 2016 to 17th June 2016.
  8. Workshop on “Case Based Learning in Business & Management” organized by IIT-Roorkee, from 15th June 2015 to 19th June 2015.
  9. 2nd workshop on “Data Analytics” organized by the school in association with the Department of science and technology (GoI) at Guru Gobind Singh Indraprasth University, New Delhi, from 18th May 2015 to 22nd May 2015.
  10. Faculty Development Program on “Analytical Technique For Research” at Guru Gobind Singh Indraprasth University, New Delhi, from 30th December 2013 to 5th January 2014.
  11. 7 Days National Workshop on “Research Methodology For Management & Statistical Analysis Using IBM SPSS Statistics 22.0” at ITM University Gwalior, from 26th May to 1st June, 2014.
  12. FDP on Entrepreneurship Development at Birla Institute of Technology, Noida Campus, from  7th to 19th January, 2013.
  13. 7 Days National Workshop on “Research Methodology for Management & Statistical Analysis using IBM SPSS Statistics 20.0” at ITM University, Gwalior, from 27th May to June 2013.

       International/National webinar Attended (N=20)

 

Organized

    WORKSHOP/CONFERENCE ORGANISED (04):

    1. Member of the organizing committee for Curaj-IDSC International Conference on Disability and the Everyday: Interdisciplinary Perspective, Department of English, central University of Rajastahn, from 8th to 10th February, 2023
    2. Member of organizing committee for International Conference on “Applied Management Trends and Perspective in Business Growth Trajectory” at Presidency University, on 08.05.2021.
    3. Member of organizing committee for 5 days Faculty Development Program on “Experiential Learning as a New Teaching Pedagogy for Marketing 4.O” at Presidency University, from 17.04.2021 to 21.04.2021.
    4. Member of organizing committee for International Conference on “Management Innovations” at FMS, Gurukul Kangri University, Haridwar, U.K., from 10th to 12th February 2014.
    5. Member of organizing committee for MDP/FDP on DATA ANALYSIS USING SPSS at FMS, Gurukula Kangri University, Haridwar, from 23rd to 24th March 2013.

     

    RESEARCH PAPER PRESENTED-INTERNATIONAL/NATIONAL CONFERENCE (N=14):

    1. 2nd Doctoral Colloquium” at SOM, Presidency University, Bengaluru, paper titled “Digitisation: Towards Enhanced Competitiveness of SMEs” from 9th to 10th December 2022.
    2. National Conference on “Future Trends in Commerce: Challenges and Sustainability” Organised by the Department of Commerce, Bharath Institute of Science and Technology, Paper titled “Digitisation as a strategic agility for gaining the competitive advantages for SMEs” on 30th November 2022.
    3. International Conference on “Management Innovations” at FMS, Gurukul Kangri University, Haridwar, U.K., paper titled “Neuromarketing: A step ahead of traditional marketing tools” from 10th to 12th February 2014.
    4. International Conference on Innovative management Practices for Global competitiveness at Lingaya’s Lalita Devi Institute of Management & Science, New Delhi. Paper titled “Role of Green Marketing In Economic Development: A Sustainable Approach”, 2nd November 2012.
    5. International Conference on “Marketing Paradigms in Emerging Economies” at FMS, Bnaras Hindu University, Varanasi. Paper titled “Benchmarking and Marketing Projection in Aviation Industry (AI)- A case Study with Reference to Indian Aviation Cluster”, 4th to 5th December 2012.
    6. National Seminar on “Role of Women in Unpaid Care Work Issues, Challenges, and Strategies” organised by Department of Management, Central University of Rajasthan, Paper titled “Unpaid Care Work: Critical Analysis of Issues and Challenges” on March 27th -28th, 2018.
    7. National Conference on “Vision India: Empowering Youth” Organised by Methodist Girls’ P.G. College & Susana Girls’ B.Ed College, Roorkee, Paper titled “Make in India: Catalyst Indian Economy” on 18th  to 19th March 2016.
    8. National Conference on “Business and Social Science” Organised by F.M.S, Gurukul Kangri University, Haridwar (U.K.), Paper titled “Social Network Marketing in 21st Century” on 27th April 2014.
    9. National Seminar Sponsored by Indian Council of Social Sciences Research, New Delhi on Rural Development Through MNREGA: New Challenges and Solutions at B.S.M.P.G. College, Roorkee (Haridwar, U.K.), Paper titled “Contribution of MNREGA in Rural Development”, 4th to 5th October 2013.
    10. National Seminar Sponsored by U.G.C New Delhi on Managerial Excellence and Human Rights at S.M.J.N.(P.G.) College, Haridwar, Paper titled “Role of Human Rights in Managerial Excellence”. from 27th to 28th January 2013.
    11. National Seminar on “Human Right Protection” at FMS, Gurukula Kangri Vishwavidyalaya, Haridwar, Paper titled “Mahila Shashaktikaran: Adhunik Yug”, from 15th to 17th February 2013.
    12. National Seminar on “Strategies for Sustainable Competitive Advantage in a Globalized Era” at ITM, University Gwalior, Paper titled “Moving from Corporate Social Responsibility towards Personal Social Responsibility”, from 8th to 9th March 2013.
    13. National Seminar on “Indian Economy in the Post Reform Era” at DHSS, NIT, Kurukshetra, Paper titled “Barriers to Entrepreneurship in Emerging Economies with Special Reference to India”, from 19th to 20th April 2013.
    14. UGC- National Seminar on “Public Private Partnership in Global Perspective” at Department of Commerce, Kirori Mal College, University of Delhi, Paper titled “PPP in Global Perspective”, from 22nd to 23rd April 2013.

     

    Title Attachment File Other Link
    1. Google Scholar 2.Scopus ( https://www.scopus.com/authid/detail.uri?authorId=57218542328 ) PDF icon Dr. Jugal- - CURAJ web.pdf https://scholar.google.co.in/citations?user=KM9Z2YUAAAAJ&hl=en&oi=ao