Personal Information

Prof. Uma Sankar Mishra

M.Sc., MBA, DCO, M. Phil, FDPM (IIM, Ahmedabad) Ph.D.

usmishra@curaj.ac.in

Marketing Research, General Management

Subject areas of Teaching: Marketing Management, Research Methodology, Consumer Behaviour, Service Marketing

Areas of Research: Psychometric analysis of consumers/employees, Service Quality Assesment, Entrepreneural Marketing, Brand Loyalty measurement

S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 Subhendu Patnaik & Uma Sankar Mishra & Bibhuti Bhusan Mishra Can psychological capital reduce stress and job insecurity? An experimental examination with indian evidence Asia Pacific Journal of Management Journal 2021
2 Subhendu Patnaik & Uma Sankar Mishra & Bibhuti Bhusan Mishra Perceived Organizational Support and Performance: Moderated Mediation Model of Psychological Capital and Organizational Justice, Evidence from India Management and Organization Review Journal 2022

Attended

RESOURCE PERSON OF THE ONLINE FACULTY DEVELOPMENT PROGRAM (FDP)
ON "REMODELLING BUSINESS RESEARCH: OPENING NEW VISTAS" FROM 3RD JULY TO
10TH JULY, 2020., By, Faculty of Management Studies
Mohanlal Sukhadia University Udaipur (Raj.)

Attended FDP on " Structural Equation Modelling", 28-Nov, 2020 to 2nd Dec-2020, By Sharda University and IIM A

Resource person in the FDP on 22th  March, 2022 , on the topic “Applications of Factor Analysis in Research”, by Birla School of Commerce of Birla Global University, Odisha

Resource person in ICSSR Sponsored Capacity Building Programme  organized by Central University of Punjab, Bathinda, Date: 09th-21st Aug, 2021