Personal Information

Dr. Preeti Gotmare

Associate Professor
Department of Management

MBA, MCOM, PhD, PDF, UGC- NET (Management & Commerce)

preeti.gotmare@curaj.ac.in

 

Marketing, Financial Services, Digital Banking and Insurance, Rural and Skill Development

Doctor of Philosophy, Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur, Maharashtra

Master of Commerce, Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur. Maharashtra

Master of Business Administration, The ICFAI University, Dehradun, Uttarakhand

Bachelor of Business Administration, Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur. Maharashtra. 

UGC- NET, Management & Commerce

 

  • Awarded PhD to Ms Jensolin Abitha Kumari J (R191801), 2022
  • Awarded PhD to Ms Vignewshwari K (R181801), 2024
  • Awarded MPhil to Mr MD Shams Mukhtar( M191802), 2022
S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1

Research Papers and Book Chapters

  • PR Gotmare, Mukhtar, Md. S., Bhat, L. D., & Sumalatha, B. (2024). Impact of COVID-19 on the Livelihoods, Health, Well-being and Pay Disparity of Women Workers in Unorganised Sector in India. The Indian Economic Journal, ISSN 0019-4662,eISSN 2631-617X ,0(0). https://doi.org/10.1177/00194662241299080
  • Arun Kaushik, Geetha Mohan, PR Gotmare & JA Kumari J (2023), A Meta-Analysis exploring the Relationship between Perceived Brand Ethicality and Consumer Response, Business Ethics, the Environment & Responsibility, ISSN 2694-6424, Volume 33  , Issue-4 ,763-779, DOI: 10.1111/beer.12640
  • Md. Shams Mukhtar,  Annavarapu Chandra Mohan, Deepti Chandra and Preeti R Gotmare (2023), Brand Personality and the Automotive Market: An In-depth Study of Consumer Preferences and Purchase Decisions, Journal of International Economics, ISSN 0976-0792 Volume 14, No 2
  • PR Gotmare, DN Dash, B Gotmare (2023),Revitalizing Education: A NEP 2020 Approach to Empowering Students through Professional Courses,Integrated Research Journal of Management, Science and Innovation, ISSN 2582-5445, Vol 10 Issue 2,  Page No 56-61, July 2023.
  • JA Kumari J, PR Gotmare (2022), Impact of Perceived Brand Ethicality: an evidence from Indian E- Commerce Market in a personilzed pricing context. The Indian Journal of Commerce, Vol. 75, No. 1, 01-23, Jan-March,2022 ,ISSN 2454-6801    
  • JA Kumari J, PR Gotmare (2022), Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping . International Journal of E-Business Research, Volume 18,  Issue 1, 2022, 1-20, 1548-114X, DOI: 10.4018/IJEBR.309388 
  •  JA Kumari J, PR Gotmare (2021), Price Transparency Issues and Treating Customer Fairly by E-Commerce Firms in India. Journal of Contemporary Issues in Business & Government 27 (5). P-ISSN: 2204-1990, P.G 1403-1413, DOI: 10.47750/cibg.2021.27.05.098
  • JA Kumari J, PR Gotmare (2021) , Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context . Eurasian Journal of Business and Economics, ISSN 1694-5972, ISBN 1694-5948, 14(28), pg. 107-123. https://doi.org/10.17015/ejbe.2021.028.06
  • MS Mukhtar, PR Gotmare (2021),  Health hazard and occupational safety challenges for unorganized sector workers in India, Journal of Contemporary Issues in Business and Government, Vol 27, No 1,2021, P-ISSN: 2204-1990, E-ISSN: 1323-6903, DOI: 10.47750/cibg.2021.27.01.002
  • PR Gotmare (2013),Indian unorganized sector: a challenge for development.
  • PR Gotmare (2017), An Analytical Study of Change in Business Environment of Digital Banking Industry and Customer Preferences.
  • PR Gotmare, Amit Arya (2016), A paper on Development of entrepreneurship in India by implementing various skills development programme by state and central government of India and its impact.
  • Amit Arya,PR Gotmare (2016),An investigation on the certainty of e – Entrepreneurship over conventional Bricks-&-Mortar Concept.
  • PR Gotmare (2016), A study on the intention to achieve economic development and foreign investment in manufacturing and allied services through Make in India initiative.
  • PR Gotmare (2017), Corporate Social Responsibility Endless option for progress.
  • PR Gotmare (2017), Agriculture and allied activities and key development initiatives of Skill development scheme in Maharashtra.
  • PR Gotmare (2017), Goods and Services Tax in India and its impact on Agriculture Sector.
  • PR Gotmare (2017) An Analytical Study Of Change In Business Environment Of Digital Banking Industry And Customer Preferences.
  • PR Gotmare (2019) Demonetization: Effects On Indian Economy.
  • PR Gotmare (2019) A review and study of organization and Management Theory
  • PR Gotmare (2018) Rural Infrastructure: Contemporary Issues and Challenges for Development, Dr B R Ambedkar Institute of Management and Research.
  • JA Kumari J, PR Gotmare (2020), Effect of mindfulness on thrift consumer behaviour, Indian Institute of Management Kozhikode.
  • JA Kumari J, PR Gotmare, Geetha M (2020) Effect of personalised pricing on online consumer behaviour, Indian Institute of Management Kozhikode.
  • JA Kumari J, PR Gotmare, Geetha M (2020) A Study on the Effect of Personalised Display Price on purchase intention in an Online Context, American Marketing Association.
  • JA Kumari J, PR Gotmare (2022), Impact of COVID-19 on the Indian Medical Tourism Industry.
  • PR Gotmare, Chawan Sridhar (2023), Study on Digital Marketing in the tourism industry and Review of Different Types of Digital Marketing Components.
  • K Vigneshwari, PR Gotmare (2023), Fostering Creativity and Critical Thinking in Competency-Based Education: Unleashing Student Potential, Innovative Teaching and Research Practices in Higher Education Institutions for Sustainable Development.

 

 

 

 

 

1. As Project Director, completed a Research Project titled "Study of Challenges in Offering Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) as an Academic Specialisation in the Context of National Education Policy 2020", funded by Mahatma Gandhi Nation Council for Rural Education, Hyderabad. Fund Sanctioned- Rs.02 Lakhs, 2021

2.As Principal Investigator, completed a Research Project titled "Changes in Pay Disparity, Physical Health, Psychosomatic Distress, and Anxiety among Female Laborers of Unorganised Sector during COVID-19 Pandemic Period in Selected Southern Indian States." Funded by National Commission for Women, New Delhi, Fund Sanctioned- Rs. 6.32 Lakhs. 2021

3. As Co-Project Director, completed a Research Project titled "Deity Cultural and Rituals Communication Practices of Beda Nayaka Tribal Community in Shimoga District, Karnataka, Southern India Funded by ICSSR, New Delhi, Fund Sanctioned- Rs. 12.00 Lakhs. 2023

Attended

Paper Presentation and Participation

  • Participated in a National Seminar and presented paper on "Strategic Services Marketing in the Comprehensive Market Scenario" at G.S. College of Commerce from 27–28 Sept. 2013.
  • Participated in an International Conference and presented paper on "A Step towards Financial Inclusion – Pradhan Mantri Jan Dhan Yojana" at Dr. Ambedkar Teachers Welfare Association, Nagpur on 8 March 2015.
  • Participated in an International Conference and presented paper "Indian Unorganized Sector: A Challenge for Development" at Dr. Ambedkar Teachers Welfare Association, Nagpur  on 26 Nov 2013.
  • Participated in National Conference and presented a paper on e”Entrepreneurship development and skill development programs” at Santji Mahavidyalaya, Nagpur on 16 Jan 2016.
  • Participated in National Conference and presented a paper on "An Investigation on the Certainty of E-Entrepreneurship over Conventional Bricks-&-Mortar Concept" at Santji Mahavidyalaya, Nagpur on 16 Jan 2016.
  • Participated in an International Conference and presented a paper on economic development and foreign investment through "Make in India" at Dr. B.R. Ambedkar Institute of Management and Research   on 1 Oct 2016.
  • Participated in an International Conference and presented a paper on agriculture, allied activities, and skill development initiatives in Maharashtra at Dr. Ambedkar Teachers Welfare Association, Nagpur on 9 Feb 2017.
  • Participated in National Conference and presented a paper on "Goods and Services Tax in India and its Impact on Agriculture Sector" at Dhanwate National College, Nagpur on 22 Sept 2017.
  • Participated in International conference and presented Paper on "An Analytical Study of Change in Business Environment of Digital Banking Industry and Customer Preferences" at ACUMEN on 7 Oct 2017.
  • Participated in International Conference and presented a paper on "Caste and Reservation System in India" at RTM Nagpur University on 21–22 June 2018.
  • Participated in International Conference and presented a paper on "Rural Infrastructure: Contemporary Issues and Challenges for Development" at Dr. B.R. Ambedkar Institute of Management and Research on 29 Sept 2018.
  • Participated in International Conference and presented paper on "Demonetization: Effects on Indian Economy" at Mathura Devi Group of Institutions, Indore on 19–20 Jan 2019.
  • Participated in International Conference and presented a paper on "A Review and Study of Organization and Management Theory" at Modi Institute of Management & Technology, Kota on 20–21 April 2019.
  • Participated in International Conference and presented paper on "Treating Customers Fairly: A Perspective from the Indian E-Commerce Industry" at 13th NASMEI, Great Lakes Institute of Management, Chennai on 18–19 Dec 2019.
  • Participated in National webinar on “Role of Youth on Nation Building and National Integration” organised by IIIT Nagpur, NIT Rourkela, VNIT Nagpur,IIITDM Kurnool & IGNOU Center Nagpur on 10.07.2020.
  • Participated in International Webinar On How Bharat Perceives India : A Jurisprudential Insight by Campus Law Centre, Faculty of Law, University of Delhi In collaboration with Bhartiya Shikshan Mandal, Nagpur from 21st to 23rd May,2020. 
  • Participated in National Level Webinar on “ Master Class on Data Driven Digital Marketing 4.0 for Business” organized by SB Patil Institute of Management & Pune Business School held on 17.06.2020.
  • Participated in the International Webinar on “Cloud Computing Skills for Future” conducted by VidhyaSagar Women’s College on 30.05.2020.
  • Participated in National webinar on “Role of Youth on Nation Building and National Integration” organised by IIIT Nagpur, NIT Rourkela, VNIT Nagpur,IIITDM Kurnool & IGNOU Center Nagpur on 10.07.2020.
  • Participated in the two day web symposium on “Creating a Better Workplace for Women”organised by ICC, Assam University, Silchar during July 28-29, 2020.
  • Participated in the One Day National Webinar “Aatm-Nirbhar Bharat-MSME Package: Opportunities and Challenges” organised by Dr Ambedkar College, Nagpur, 13.07.2020
  • Participated in Teachers Conference on "Empowering Educators" condected by The Institute of Company Secretaries of India on 10.09.2020
  • Participated in the online webinar on Opportunities and challenges of online education in India, G H Raisoni university saikheda, 21.07.2020
  • Participated in Two Days Workshop on E Content (Audio-Video) Development at Pune on 18-19 Aug 2018. 
  • Participated in one-day seminar on Swayam at CUTN organized by MOOCS & ICT cell, CUTN, Thiruvarur.14.02.18
  • Participated in the Three Days Online Training Programme on "Emerging Challenges for Disaster Risk Reduction New Strategy and 15th Finance Commission" on 27 May 2021 to 29 May 2021 organized by National Institute of Disaster Management, Ministry of Home Affairs, Govt. of India in collaboration with Central University of Tamil Nadu.
  • Completed Workshop on Techno- pedagogical tools and techniques conducted by MOOCS-ICT CUTN from 05-07-2021 to 09-07-2021.
  • Participated in International E-Conference on “Perspective and Future of Cryptocurrency” organized by the Department of Economics, Karmaveer Bhaurao Patil College, Vashi under the Aegis of RUSA on 26th February 2022.
  • Participated in the Workshop “The Theory Syllabus of English” organized by Punyashlok Ahilyadevi Holkar Solapur, University Solapur & Department of English, Baburao Patil College of Arts And Science Angar, on 27th December, 2021.
  • Participated in National Symposium conducted by VMV COMMERCE ARTS & SCIENCE COLLEGE, Nagpur on Insight on Multiple Entry & Exit in Academic Programmes offered in Higher Education Institutes on 17th & 18th September 2021.
  • Participated in the Workshop POWER – Placement Officers workshop for Excellence in Recruitment Learning Series- Part 1 Conducted by NSE Academy, Mumbai on 3rd Sep. 2021.
  • Participated in 3 days Virtual International Conference on The Year Ahead in Marketing organized by American Marketing Association from January 24-26, 2023. 
  • Participated in UGC sponsored Webinar on ‘Academic Bank of Credits’ organized by HRDC RTM Nagpur University, Nagpur on 29th May 2022. 
  • Participated in UGC sponsored Online Workshop on “Indian Knowledge Systems: A Holistic Approach Towards Life” organised by HRDC RTM Nagpur University, Nagpur on 12th Sep 2022.
  • Participated in National Webinar on “How to plan for Start-up and Legal & Ethical steps “ jointly organized by institutions Innovation Council & Department of Commerce and Management, SR Goenka College for women, Akola on 17 March 2023
  • Participated in the AMA Virtual Conference: Digital Marketing organized by American Marketing Association on October 11-13, 2022.
  • Participated in National Webinar on “financial planning and Wealth Management” conducted by the Department of Management, Central University of Tamil Nadu on 23.03.2021
  • Participated National Webinar on “Applications of Artificial Intelligence in Manufacturing” conducted by the Department of Management, Central University of Tamil Nadu on 10.10.2020
  • Participated in 2 Days National Symposium on Insight on Multiple Entry & Exit in Academic Programmes offered in Higher Education Institutes on 17th & 18th September 2021. organized by VMV College Nagpur.
  • Participated in Online workshop on "National Education Policy 2020: Changing role of teachers" organized by HRDC, RTM Nagpur University Napur on 07 Sep.2022
  • Participated in IP Awareness/Training program under National Intellectual Property awareness mission organized by Intellectual Property Office, India on May 03, 2023.
  • Participated in One Day State Level Seminar on “Indian Economy: Monetary Policy and Challenges” organized by Department of Commerce and Management, Bhiwapur under the aegis of Internal Quality Assurance Cell on 4 May, 2023. 
  • Participated in Two days conference on  Data & Analytics, Virtual Conference conducted by American Marketing Association, on 14-15 June 2023.
  • Participated in One Day international conference on "How- Tos for Holiday Marketing in Times of Inflation" organized by American Marketing Association on 19.10.2022
  • Participated in Three Days international Research Conference on "Enhancing Productivity in Hybrid Mode: The Begnining of New Era organized by D Y Patil B School Pune, The Centre of Economic Diplomacy, Croatia, Europe, Indonesia Nepal etc on 29-31 May 2023
  • Participated in the AMA Content Marketing Virtual Conference organized on 23 to 24 Aug. 2023. 
  • Participated in the webinar organized on "Academic Bank of Credits" by HRDC RTM Nagpur University, Nagpur on 31st August 2023
  • Participated in one day seminar on Research and Publication Ethics organized by G S College of Commerce on 12 Oct 2023.
  • Participated in ONE DAY NATIONAL SYMPOSIUM ON NEP 2020: A GLOBAL PERSPECTIVE FOR HEIs conducted by Manthan for Academia on 16 Dec 2023
  • Participated in the AMA Virtual Conference: The Year Ahead in Marketing on January 24-25, 2024.
  • Attended National Level Workshop on NEP 2020: Implementation in Commerce and Management organized by Nutan Aadarsh Arts and Commerce college Umred on 29.07.2024 

MDP/FDP/Short term courses

  • Completed Orientation Course conducted by HRDC, Savitribai Phule Pune University, Pune, from 22/07/2019 to 11/08/2019.
  • Completed Refresher Course Conducted by HRDC, University of Hyderabad, Hyderabad from 14.09.2020 – 26.09.2020
  • Completed Two weeks of faculty Development Programme on "Managing online Classes and Co-creating MOOCs organised by Teaching and learning centre (HRDC) Ramanujan College, University of Delhi under PMMMNMTT from 20.04.2020 till 06.05.2020.
  • Completed Ten Days Faculty Development Programme on "The Scenario of Commerce, Management and Economics Education after COVID-19" conducted by Maratha Vidya Prasarak, Samaj's, KRT Arts, BH Commerce and A.M. Science (KTHM.) College, Nashik (Maharashtra) in association with Faculty Development Centre, Human Resource Development Centre (UGC-HRDC), Savitribai Phule Pune University, Pune under PMMMNMTT from 29th June to 8th July 2020.
  • Participated in Workshop on MOOCs E-Content Development and Open Educational Resources conducted by HRDC, RTM Nagpur University Nagpur from 19.11.2018 till 24.11.2018.
  • Completed One Week Faculty Development Programme on EduTech organised by Dr Panjabrao Deshmukh, Institute of Management Technology &Research, DNC Nagpur, from 12th May 2020 to 18th May 2020.
  • Participated in the Five Days National Level Faculty Development Programme on "Tourism and Climate Change-Evidences from India" held from 27th -31st December 2021, organised by Central University of Tamil Nadu.
  • Completed Professional Development Programme on 'Implementation of NEP¬2020 for University and College Teachers' organised by Indira Gandhi National Open University, New Delhi, from 09.09.2022 to 17.09.2022.
  • Completed Refresher Course in Business Studies From HRDC Nagpur University Nagpur from 17.07.2023 to 29.07.2023.
  • Completed Six days Faculty Development Programme on Educational Evolution : NEP Explained conducted by VMV Commerce, JMT Arts and JJP Science College, Nagpur from 08 th -13 th January ,2024
  • Completed three days Faculty Training Programme on "Reach Before You Teach: Empowering Mentors from 27.02.2024 to 29.02.2024 conducted by CUTN.

Organized

  • Convener on National Seminar on "Strategies and Skills Required for Higher Education During COVID 19 in association with Bharathiar University Coimbatore and at School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur 05.11.2020
  • Coordinated for the training programme on "Emotional Intelligence: A Key for Career Success " scheduled on 29-09-2020, conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated for the "Nuances to Crack Civil Service Examination" training programme scheduled on 23-09-2020 conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated for the " Hand-on session on Developing Profile using LinkedIn " training programme scheduled on 15.09.2020, conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated for the training programme on "How to craft CV- Passport to dream job" scheduled on 08-09-2020, conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated Two days Pre-Placement Training Programme for Central University of Tamil Nadu students at the Department of Management, CUTN, from 17.02.2021 to 18.02.2021.
  • Co-ordinator for the Virtual National Conference on " Transformation of Technology in Higher Education" at the School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur 27th - 28th April 2021.
  • Faculty Co-ordinator for the Virtual National Conference on "Leadership Skills, Teaching, Learning Strategies, Challenges and Opportunities of New Education Policy 2020" at School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur 21st – 22nd December 2021
  • Convener of Five Days Placement Training Programme for Central University of Tamil Nadu students at the Department of Management, CUTN, from 04.11.2022 to 10.11.2022.
  • Conducted Programme on “Post- COVID Supply Chain Disruptions” conducted on 05.05.2020.
  • Convener for the Seminar on “Managing Social Organization” conducted on 28.02.2023
  • Convener for the Seminar on “ Corporate Social Responsibility”  conducted on 25.03.2023
  • Convener for the Seminar on “ Emerging Trends in Management” conducted on 18.03.2023
  • Convener for the Seminar on  “Effective Communication Skills” conducted on 08.05.2023
  • Convener for the Seminar on “Professional Skills for Workplace” conducted on 10.03.2023